The brand "LNG" was originally founded by Li Ning Sports in 2010, focusing on apparel with young, trendy and sports elements. In 2019, the Group started to operate LNG independently. We rebranded LNG to incorporate a sense of fashion in its e-sports genes, created high-end fashion apparel displaying multi-dimensional culture with high-quality fabric, tailoring innovative craftsmanship, in order to cater to the needs and preferences of the prime consumer groups.

In 2020, LNG launched its limited edition products crossover with " The King's Avatar " and “Demon Slayer: Kimetsu no Yaiba".
Through marketing on the different online platforms, LNG successfully opened a pop-up store in Hangzhou in the fourth quarter of 2020 and made its first appearance offline. The first retail store also opened in Chongqing in January 2021. In the third quarter of 2021, LNG opened 5 retail stores with new image in Shanghai, Shenzhen and Jinan, and will continue to expand in first-tier cities and related business districts in Mainland China.

The brand "LNG" was originally founded by Li Ning Sports in 2010, focusing on apparel with young, trendy and sports elements. In 2019, the Group started to operate LNG independently. We rebranded LNG to incorporate a sense of fashion in its e-sports genes, created high-end fashion apparel displaying multi-dimensional culture with high-quality fabric, tailoring innovative craftsmanship, in order to cater to the needs and preferences of the prime consumer groups.

In 2020, LNG launched its limited edition products crossover with " The King's Avatar " and “Demon Slayer: Kimetsu no Yaiba".
Through marketing on the different online platforms, LNG successfully opened a pop-up store in Hangzhou in the fourth quarter of 2020 and made its first appearance offline. The first retail store also opened in Chongqing in January 2021. In the third quarter of 2021, LNG opened 5 retail stores with new image in Shanghai, Shenzhen and Jinan, and will continue to expand in first-tier cities and related business districts in Mainland China.

" NEIZHUANG " was established in early 2021 and is the Group's first middle to high-end female underwear brand that focuses on the original design of silk underwear. It is dedicated to creating a lightweight and comfortable silk close-fitting clothes.

" NEIZHUANG " advocates quality living. Using environmental-friendly, high-end natural silk and precious Levis lace, combined with high-quality craftsmanship, it creates close-fitting clothes to bring light, comfortable and natural care to women's skin.

" NEIZHUANG " is aspired to achieve beauty and self-confidence from the inside-out for intellectual modern women. It aims to farewell to basic choices and awakens women's pursuit of beauty. 

" NEIZHUANG " was established in early 2021 and is the Group's first middle to high-end female underwear brand that focuses on the original design of silk underwear. It is dedicated to creating a lightweight and comfortable silk close-fitting clothes.

" NEIZHUANG " advocates quality living. Using environmental-friendly, high-end natural silk and precious Levis lace, combined with high-quality craftsmanship, it creates close-fitting clothes to bring light, comfortable and natural care to women's skin.

" NEIZHUANG " is aspired to achieve beauty and self-confidence from the inside-out for intellectual modern women. It aims to farewell to basic choices and awakens women's pursuit of beauty. 

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For more details about " NEIZHUANG ",please scan the QR code or visit the Tmall Online Flagship Store。

Tmall Online Flagship Store -> https://neizhuang.tmall.com

"In November 2021, the Group entered into a sales and purchase agreement with Sitoy AT Holdings Company Limited, the wholly-owned subsidiary of Sitoy Group Holdings Limited (stock code: 1023.HK), conditionally agreed to purchase the entire issued share capital of Sitoy AT Holdings Company Limited, which owns a century-old Italian luxury leader label brand, Amedeo Testoni ("a. testoni") and its diffusion line i29." 

For more details about Testoni, please visit HERE

"In November 2021, the Group entered into a sales and purchase agreement with Sitoy AT Holdings Company Limited, the wholly-owned subsidiary of Sitoy Group Holdings Limited (stock code: 1023.HK), conditionally agreed to purchase the entire issued share capital of Sitoy AT Holdings Company Limited, which owns a century-old Italian luxury leader label brand, Amedeo Testoni ("a. testoni") and its diffusion line i29." 

For more details about Testoni, please visit HERE