Multi-brand of Apparel and Footwear | VIVA CHINA HOLDINGS LIMITED

Viva China / Our Business

The Group acquired Bossini International Holdings Limited (“Bossini”, together with its subsidiaries, the “Bossini Group”) in late July 2020. Over the past 34 years, BOSSINI has established an extensive international operating platform and distribution network Bossini mainly provides casual wear, including women's wear, men's wear and children's wear.

As of 2020 Dec, the brand has 136 stores in Mainland China, 37 stores in Hong Kong and Macao. Export franchised stores in 25 countries, spanning from Southeast Asia, the Middle East, Europe to as far as Central America.

For more details about Bossini, please visit HERE

Check out HERE for more information on Bossini X.

In March 2021, the Group announced the conditional acquisition of Clarks, a well-known British footwear company. Clarks started in 1825 and has been at the forefront of innovative shoemaking since its inception. With a culture of comfortable and durable leather shoes, the main market covers Britain, the United States and many different countries in the world, including the Greater China region.

"LNG" brand was originally founded by Li Ning Sports in 2010, focusing on clothing products with young, trendy and sports elements. In 2019, after the "LNG" brand was independently operated by the group, combined with the sports functionality in the field of e-sports, it focused on the brand new sports and fashion apparel and footwear market and fine-tuned to build the LNG brand. In 2020, "LNG" cooperated with " The King's Avatar " and “Demon Slayer: Kimetsu no Yaiba" to launch limited edition products.

Through the marketing strategies on different online platform, "LNG" brand successfully opened a pop-up store in Hangzhou in the fourth quarter of 2020 and made its debut in its retail market. The first physical store in China also opened in Chongqing in January 2021. In the future, "LNG" brand will continue to build a trend brand with high appearance and high quality to the next "young generation" who represent e-sports, two dimensions, trend and other consumers.

The Group owns 10.87% equity interest in Li Ning Company. Founded by Mr. Li Ning in 1990, Li Ning Company has become a leading Chinese athletic apparel and footwear brand.

It adopts the strategy of “single brand, multi-categories, diversified channels " and its core product categories comprised basketball, running, training, badminton and sport casual.

For more details about Li Ning Company, please visit HERE.

The Group completed the acquisition of 10% equity interest in Double Happiness Group in 2016. Through such acquisition, the Group is expected to take advantage from the network derived from its sponsorship on sports tournaments and events, which will be beneficial to the expansion of our sports portfolio.

Meanwhile, we strive to create values and enhance profits for the Group by participating in the integration of business resources of Double Happiness Group.

Check out HERE for more information on Double Happiness Group.

" NEIZHUANG " was established in early 2021 and is our brand focusing on the field of underwear.

" NEIZHUANG " is the first middle to high-end female underwear brand focusing on the original design of silk underwear, mainly creating lightweight and comfortable silk close-fitting clothes. It is originality and developed by the Group.

" NEIZHUANG " advocates elegant and exquisite living conditions. Using environmental-friendly and natural high-quality of silk materials and precious Levis lace, combined with high-quality technology and ingenious details, it creates textured close-fitting clothes to bring light, comfortable, natural and healthy care to women's skin.

" NEIZHUANG " is determined to help modern women with the achievement of lithe, comfort, beauty and self-confidence from the inside out. It aims to make modern women bid farewell to basic choices and awaken women's pursuit of beauty. Let modern women own high-quality underwear products and enjoy exquisite modern life.

For more details about " NEIZHUANG "，please scan the QR code or visit the Tmall Online Flagship Store。

Tmall Online Flagship Store -> https://neizhuang.tmall.com