Viva China / Our Business
The Group acquired Bossini International Group and its subsidiaries in July 2020.
Since opening its first retail store in 1987, Bossini's business has expanded to more than 30 countries and regions after more than 30 years of development. In 2021, the group launched the bossini.X, a new brand positioned as west coast street fashion.
In March 2021, the Group announced the conditional acquisition of a partial interest in Clarks, a well-known British footwear company. Clarks was founded in 1825 and has been at the forefront of innovative shoemaking since its establishment. It focuses on comfortable and durable leather shoes and casual shoes. Its main markets cover the United Kingdom, the United States, and many countries and regions around the world, including the Greater China region.
LNG stands for " Liberate Next Gen ".
Built on the concept of futuristic styles and creativity empowered by modern subcultures, the brand has been exploring quality fabrics, cutting, textures, and above all the interplay of a futuristic sense of street styles and a reinterpretation of the e-gaming DNA.
The look presented by LNG combines modern crafts, technique innovation, and youth statements.
Inspired by and designed for all the game changers, it sets the stage for the youth who defines "life as a new game".
LNG stands for " Liberate Next Gen ".
Built on the concept of futuristic styles and creativity empowered by modern subcultures, the brand has been exploring quality fabrics, cutting, textures, and above all the interplay of a futuristic sense of street styles and a reinterpretation of the e-gaming DNA.
The look presented by LNG combines modern crafts, technique innovation, and youth statements.
Inspired by and designed for all the game changers, it sets the stage for the youth who defines "life as a new game".
The Group owns 10.36% equity interest in Li Ning Company. Founded by Mr. Li Ning in 1990, Li Ning Company has become a leading Chinese athletic apparel and footwear brand.
It adopts the strategy of “single brand, multi-categories, diversified channels " and its core product categories comprised basketball, running, training, badminton and sports casual.
The Group completed the acquisition of 10% equity interest in Double Happiness Group in 2016. Through strategic cooperation after the acquisition, the Group is expected to take advantage of the network derived from Double Happiness Group's sponsorship of sports tournaments and events, which will be beneficial to the expansion of the Group's sports portfolio. Meanwhile, we strive to create values and enhance profits for the Group by participating in the business resources integration of Double Happiness Group.
Check out HERE for more information on Double Happiness Group.
Established in early 2021, Neizhuang is the first trendy underwear and home furnishing brand independently designed and developed by the Group.
By selecting high-quality, healthy, and cutting-edge technological fabrics, combined with unique craftsmanship and professional tailoring, Neizhuang provides consumers with a series of products such as young and cool loungewear, cool-proof clothing, and underwear that can wear outside. This is to create a trendy cool and easy lifestyle with convenient outfits that can wear for both at home and outdoors.
Neizhuang brings the concepts of "cool home furnishing" and "wearing underwear outside" to consumers, meeting the new needs of the Gen-Z for loungewear and underwear, and allowing them to live a leisurely and outdoor life at home. Neizhuang products also bring a relaxing and comfortable feeling for you to experience a more energetic, youthful, and cool state.
Established in early 2021, Neizhuang is the first trendy underwear and home furnishing brand independently designed and developed by the Group.
By selecting high-quality, healthy, and cutting-edge technological fabrics, combined with unique craftsmanship and professional tailoring, Neizhuang provides consumers with a series of products such as young and cool loungewear, cool-proof clothing, and underwear that can wear outside. This is to create a trendy cool and easy lifestyle with convenient outfits that can wear for both at home and outdoors.
Neizhuang brings the concepts of "cool home furnishing" and "wearing underwear outside" to consumers, meeting the new needs of the Gen-Z for loungewear and underwear, and allowing them to live a leisurely and outdoor life at home. Neizhuang products also bring a relaxing and comfortable feeling for you to experience a more energetic, youthful, and cool state.
For more details about " NEIZHUANG "，please scan the QR code or visit the Tmall Online Flagship Store。
Tmall Online Flagship Store -> https://neizhuang.tmall.com
In January 2022, the Group completed the conditional acquisition of the entire issued share capital of Sitoy AT Holdings Company Limited, which owns Amedeo Testoni ("a. testoni") – the Italian luxury brand founded in 1929.
In January 2022, the Group completed the conditional acquisition of the entire issued share capital of Sitoy AT Holdings Company Limited, which owns Amedeo Testoni ("a. testoni") – the Italian luxury brand founded in 1929.