Viva China / Our Business
The Group acquired Bossini International Holdings Limited (“Bossini”, together with its subsidiaries, the “Bossini Group”) in late July 2020. Over the past 34 years, BOSSINI has established an extensive international operating platform and distribution network Bossini mainly provides casual wear, including women's wear, men's wear and children's wear.
In 2021, the Group developed "Bossini. X", a new brand positioned as a street fashion brand. During the year, the brand focused on the North, Central and East parts of Mainland China to expand its channels. Till the third quarter of 2021, Bossini. X has already opened over 20 retail stores.
In March 2021, the Group announced the conditional acquisition of Clarks, a well-known British footwear company. Clarks was founded in 1825 and has been at the forefront of innovative shoemaking since its establishment. It focuses on comfortable and durable leather shoes and casual shoes. Its main markets cover the United Kingdom, the United States, and many countries and regions around the world, including the Greater China region.
The brand "LNG" was originally founded by Li Ning Sports in 2010, focusing on apparel with young, trendy and sports elements. In 2019, the Group started to operate LNG independently. We rebranded LNG to incorporate a sense of fashion in its e-sports genes, created high-end fashion apparel displaying multi-dimensional culture with high-quality fabric, tailoring innovative craftsmanship, in order to cater to the needs and preferences of the prime consumer groups.
In 2020, LNG launched its limited edition products crossover with " The King's Avatar " and “Demon Slayer: Kimetsu no Yaiba".
Through marketing on the different online platforms, LNG successfully opened a pop-up store in Hangzhou in the fourth quarter of 2020 and made its first appearance offline. The first retail store also opened in Chongqing in January 2021. In the third quarter of 2021, LNG opened 5 retail stores with new image in Shanghai, Shenzhen and Jinan, and will continue to expand in first-tier cities and related business districts in Mainland China.
The brand "LNG" was originally founded by Li Ning Sports in 2010, focusing on apparel with young, trendy and sports elements. In 2019, the Group started to operate LNG independently. We rebranded LNG to incorporate a sense of fashion in its e-sports genes, created high-end fashion apparel displaying multi-dimensional culture with high-quality fabric, tailoring innovative craftsmanship, in order to cater to the needs and preferences of the prime consumer groups.
In 2020, LNG launched its limited edition products crossover with " The King's Avatar " and “Demon Slayer: Kimetsu no Yaiba".
Through marketing on the different online platforms, LNG successfully opened a pop-up store in Hangzhou in the fourth quarter of 2020 and made its first appearance offline. The first retail store also opened in Chongqing in January 2021. In the third quarter of 2021, LNG opened 5 retail stores with new image in Shanghai, Shenzhen and Jinan, and will continue to expand in first-tier cities and related business districts in Mainland China.
The Group owns 10.36% equity interest in Li Ning Company. Founded by Mr. Li Ning in 1990, Li Ning Company has become a leading Chinese athletic apparel and footwear brand.
It adopts the strategy of “single brand, multi-categories, diversified channels " and its core product categories comprised basketball, running, training, badminton and sports casual.
The Group completed the acquisition of 10% equity interest in Double Happiness Group in 2016. Through strategic cooperation after the acquisition, the Group is expected to take advantage of the network derived from Double Happiness Group's sponsorship of sports tournaments and events, which will be beneficial to the expansion of the Group's sports portfolio. Meanwhile, we strive to create values and enhance profits for the Group by participating in the business resources integration of Double Happiness Group.
Check out HERE for more information on Double Happiness Group.
Established in early 2021, Neizhuang is the Group's first self-designed and developed lounge wear brand.
Through the selection of high-quality, healthy and advanced technological fabrics, combined with ingenious craftsmanship and special tailoring, Neizhuang provides a series of products such as lounge wear, cold-proof clothing, pajamas and underwear, creating a comfortable and relaxing life style. It is suitable for wearing at home or within 1 km from home.
At the same time, Neizhuang promotes the concept of “trendy home living" for consumers that have different needs in loungewear. The consumers can enjoy a comfortable life style while remain a vitality status.
Established in early 2021, Neizhuang is the Group's first self-designed and developed lounge wear brand.
Through the selection of high-quality, healthy and advanced technological fabrics, combined with ingenious craftsmanship and special tailoring, Neizhuang provides a series of products such as lounge wear, cold-proof clothing, pajamas and underwear, creating a comfortable and relaxing life style. It is suitable for wearing at home or within 1 km from home.
At the same time, Neizhuang promotes the concept of “trendy home living" for consumers that have different needs in loungewear. The consumers can enjoy a comfortable life style while remain a vitality status.
For more details about " NEIZHUANG "，please scan the QR code or visit the Tmall Online Flagship Store。
Tmall Online Flagship Store -> https://neizhuang.tmall.com
"In November 2021, the Group entered into a sales and purchase agreement with Sitoy AT Holdings Company Limited, the wholly-owned subsidiary of Sitoy Group Holdings Limited (stock code: 1023.HK), conditionally agreed to purchase the entire issued share capital of Sitoy AT Holdings Company Limited, which owns a century-old Italian luxury leader label brand, Amedeo Testoni ("a. testoni") and its diffusion line i29."
"In November 2021, the Group entered into a sales and purchase agreement with Sitoy AT Holdings Company Limited, the wholly-owned subsidiary of Sitoy Group Holdings Limited (stock code: 1023.HK), conditionally agreed to purchase the entire issued share capital of Sitoy AT Holdings Company Limited, which owns a century-old Italian luxury leader label brand, Amedeo Testoni ("a. testoni") and its diffusion line i29."