The Group acquired 80% ownership of “Snake Esports”, and rebranded it with new name “LNG” (Li Ning Gaming Esports) and new team logo. Founded in September 2013, LNG has its League of Legends (LOL) team serving as a backbone of League of Legends Pro League (LPL), the most established professional event under the leading Chinese e-sports series LOL, and winning in many competitions.

By entering e-sports, an emerging industry with vast development potential, and investing in an e-sports team under League of Legends Pro League (LPL), the Group is intended to capitalise on the resources of emerging sports, extend its reach to dynamic young sports consumers, and create synergy with its sports resources.