The Group provided talent management services for commercial engagements with Olympic Games medallists and renowned athletes in the PRC. We arranged our athletic talents to participate in selected and diversified sports-related commercial activities, such as attending sports programmes in our Sports Park; participating in popular TV reality shows, media interviews and sports marketing events; and being the commercial spokespersons to create sports celebrity effect and impact positively on the public in doing physical exercise.

Meanwhile, we also provided sports marketing services to other brands and engaged in sports and entertainment crossover spectaculars.