Running has become a popular sports activity among the mass public in China in recent years with huge business potential. Since 2015, the Group has secured the coordination and commercial development rights of “Li-Ning 10K Running League”, and has been devoted to expand the scale, popularity and commercial value of the running event, with an aim to expand the portfolio of such sports resources.

Since 2018, the Li Ning 10K Running League has been turned into a running carnival with enriched content namely “Li Ning Fun Run Festival”. The running event comprised a 10K running league, a 3K family run, a steeplechase experience zone and creative marketplace, with an aim to increase the coverage of participants of different age groups and interests. The Group has enhanced onsite experience in more interactive forms to better attract the public’s participation. Under the operation and marketing efforts of the Group, the running event was carried out in six PRC cities with over 50,000 participants throughout 2018, and succeeded in elevating the commercial value of the running event by introducing more commercial brands of different industries as sponsors and collaborative partners.