The Group engaged in the coordination and marketing of “Li-Ning 3+1 Basketball League” across the PRC. We carried out diversified and intensive publicity initiatives for the league, including crossover cooperation with KOLs and video release to promote the streetball culture.

The Group also took part in the commercial development of certain authorisation for CBA, the highest-ranking professional basketball league in the PRC, and provided it with sponsorship and marketing related services.

We are dedicated to leverage on our track record and expand our foothold in the space of basketball in order to further grow our portfolio of related resources. Our engagement in traditional sports competitions and events also aimed to spread the influence of Viva China’s sports among the masses more quickly.