Viva China has been committed to driving the establishment of an integrated commercial sports platform that encompasses spectating and participatory sports events with our extensive resources. Meanwhile, we invest in popular sports with business potential. Through participating in commercial development of major local and international sports events, sports talent management, event production and providing sports related consulting services, the Group aims at encouraging social participation in sports activities in daily life, thus promoting nationwide physical fitness.

Check out HERE for more information on our sports business.